Last updated: October 1, 2025
This Cookie Policy explains what cookies are, how RouteBrain, Inc. ("RouteBrain," "we," "our," or "us") uses cookies and similar tracking technologies on our website at routebrainai.com and in our supply chain optimization platform, and how you can control your cookie preferences.
By continuing to use our website, you consent to our use of cookies as described in this policy. If you do not consent to the use of non-essential cookies, you can manage your preferences using the options described in Section 5 below.
Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. Cookies are widely used to make websites work more efficiently, to provide website functionality, and to provide information to website owners about how their sites are being used.
Cookies are set by the website you visit (first-party cookies) or by third parties whose content appears on that website (third-party cookies). Each cookie contains certain information, including the name of the domain it belongs to, the "lifetime" of the cookie (how long it will remain on your device), and a value, which is usually a randomly generated unique number.
Session cookies are temporary cookies that expire when you close your browser. They are used to maintain the state of your session as you navigate between pages on a website.
Persistent cookies remain on your device for a set period of time (defined by their expiration date) or until you delete them. They are used to remember your preferences when you return to a website.
First-party cookies are set directly by RouteBrain when you visit our website. We control these cookies and use them to make our website function correctly and to remember your preferences.
Third-party cookies are set by third parties whose services we use on our website, such as analytics providers, advertising networks, and embedded content providers. These third parties may use cookies to collect information about your online activities across different websites.
These cookies are strictly necessary for the website to function and cannot be disabled without affecting your ability to use our website. They are usually set in response to actions you make, such as logging in, setting your privacy preferences, or filling in forms. Essential cookies do not store any personally identifiable information.
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| session_id | Maintains your login session and account security | Session | First-party |
| csrf_token | Prevents cross-site request forgery attacks | Session | First-party |
| [domain]_ck_consent | Stores your cookie consent preferences | 12 months | First-party |
| timezone_offset | Stores your timezone for correct date/time display | Session | First-party |
We use analytics cookies to understand how visitors interact with our website. These cookies help us measure traffic, identify popular content, understand navigation patterns, and improve the user experience. The data collected is aggregated and anonymized — we cannot use it to identify you individually.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users for traffic analysis | 2 years |
| _ga_[ID] | Google Analytics | Maintains session state for analytics | 2 years |
| _gid | Google Analytics | Distinguishes users across 24-hour sessions | 24 hours |
| _gat | Google Analytics | Throttles request rate to limit data collection | 1 minute |
Google Analytics data is processed subject to Google's Privacy Policy available at policies.google.com/privacy. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on available at tools.google.com/dlpage/gaoptout.
We use marketing cookies to understand the effectiveness of our B2B marketing campaigns and to show relevant content and advertising to logistics professionals who have visited our website. These cookies track your browsing activity across different websites.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| li_fat_id | LinkedIn ad conversion tracking and retargeting | 30 days | |
| UserMatchHistory | LinkedIn audience matching for ad relevance | 30 days | |
| _fbp | Meta (Facebook) | Ad conversion tracking on the Meta platform | 90 days |
Functional cookies allow our website to remember choices you make and provide enhanced, more personalized features. These cookies may be set by us or by third parties whose services we have added to our pages.
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| lang_pref | Stores your language preference for the website | 12 months | First-party |
| nav_state | Remembers navigation panel state for platform users | Session | First-party |
| intercom-* | Intercom customer support widget preferences | 9 months | Third-party |
In addition to cookies, we may use other similar tracking technologies on our website and platform:
Local Storage: We use browser local storage to save your cookie consent choices and certain platform preferences. Unlike cookies, data in local storage is not automatically transmitted to our servers but persists until you clear your browser storage.
Web Beacons / Pixel Tags: Tiny invisible image files embedded in certain web pages and emails that help us track page visits and email engagement. Web beacons transmit limited information about the device that loads the page or opens the email.
Session Replay Tools: We may use session recording tools that capture anonymized visitor interactions (mouse movements, clicks, scroll behavior) to help us identify usability issues and improve the platform experience. These recordings are anonymized and cannot be linked to individual identities.
Some of the cookies on our website are set by third-party service providers whose services we embed. These providers have their own privacy policies that govern their use of cookies and the data they collect. We encourage you to review the privacy policies of these third parties:
RouteBrain does not control the cookies set by these third parties and is not responsible for their data practices. If you have concerns about third-party cookies, you may opt out directly through those providers or use the browser controls described below.
When you first visit our website, you will see a cookie consent banner that allows you to accept all cookies or manage your preferences. You can access your cookie preferences at any time by clearing your cookie consent storage in your browser (localStorage key: [domain]_ck_consent) and revisiting the site, which will show the consent banner again.
You can configure your browser to refuse all cookies, accept only certain types of cookies, or alert you when websites try to set or access cookies. Most browsers allow you to control cookies through their settings preferences. However, please note that disabling certain cookies may significantly impact the functionality of our website and platform. The following links provide instructions for managing cookies in popular browsers:
Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activity tracked. Because there is no consistent industry standard for how to respond to DNT signals, our website does not currently respond differently to DNT signals. You may use the cookie management options described above to limit tracking.
Essential cookies cannot be disabled without significantly affecting the functionality of our website. If you disable all cookies:
Disabling analytics and marketing cookies will not affect your ability to use the website, but it will mean we receive less information about how the site is used, which may limit our ability to improve the experience over time.
In addition to the website cookies described above, the RouteBrain platform (the web application accessed after login) uses cookies and local storage for the following purposes:
Platform cookies are all first-party cookies and are essential to platform functionality. They cannot be disabled without preventing you from using the platform.
Some of the third-party services that set cookies on our website are based outside the United States. By using our website and accepting cookies from these services, your cookie data may be transferred to and processed in countries other than the United States. We ensure that appropriate safeguards are in place for such transfers in accordance with applicable law.
We may update this Cookie Policy from time to time to reflect changes in our cookie use, new tracking technologies, or regulatory requirements. When we make material changes, we will update the "Last updated" date at the top of this policy and, where appropriate, notify you by email or through a prominent notice on our website. Your continued use of the website after the updated policy takes effect constitutes your acceptance of the changes.
If you have questions about our use of cookies or this Cookie Policy, please contact us:
RouteBrain, Inc.
Privacy Team
Chicago, Illinois
Email: privacy@routebrainai.com